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Twik x Glowing: Protect the Jewels of the Ocean

12 Jan 2021

A new year: a new environmental cause. In 2021, Simons wishes to once again take concrete action on behalf of our planet. Protecting ecosystems and their biodiversity and responding to all emerging issues with significant actions is still at the very heart of our fundamental values. This time, we invite you to dive into watery depths that contain creatures essential to marine biodiversity: corals.  

Contrary to popular belief, corals are not plants: they’re animals! They are colonies of small organisms, polyps, protected by a calcium carbonate skeleton. Clustered together by the thousands, they pile up, creating geological formations called “coral reefs.” These natural structures are home to 25% of the planet’s ocean life. Today, the environmental crisis is seriously threatening their survival.

In danger of bleaching, weakened and dying coral make a last-ditch effort to protect themselves: fluorescence. This phenomenon is their ultimate visual warning to us before they disappear forever. We have to act now. How? Let’s get to know them, seek to better understand them, and study them in order to adopt substantial and truly effective measures.

Many secrets lie hidden in the depths of the ocean and corals hold several of them. Here are just a few:

• Coral is one of the most important creatures on the planet. This foundation species supports over a million other species.

• Nicknamed the "cities of the ocean," coral reefs are home to a biodiversity that’s greater than that of tropical forests.

• In terms of size, reefs are larger than some major cities in some cases. Located in the Pacific Ocean, Australia’s Great Barrier Reef covers an area that’s nearly 500 times the size of New York. Listed as a UNESCO World Heritage Site, it is one of the seven natural wonders of the world.

• Corals have existed for half a billion years and their current anatomy is the result of an almost supernatural evolution. They reproduce through natural cloning, are home to symbiotic algae that give them their main nutrients and colours, transform ocean water into structures, and even form clouds above themselves in order to be better protected.

Impressive, right? These unique particularities as well as the desire to preserve exceptionally rich flora and fauna are what motivate organizations to intensify their efforts to prevent the complete disappearance of this ocean sanctuary. The nonprofit organization, The Ocean Agency, is currently making this its primary mission. Its refreshingly different approach is based on creativity, technology, and powerful partnerships. For this team, the key to communicating and raising awareness for environmental issues across the world lies in this strategy. They’ve taken on several major initiatives to date: 

Chasing Coral

This documentary, available on Netflix, raises public awareness about the crisis of the coral reefs. It won an Emmy Award in the Outstanding Nature Documentary category and was seen by over 100 million people.

50 Reefs

This international program aims to reinforce conservation efforts by concentrating them on 50 reefs identified as being the least vulnerable to global warming. This strategy increases their chances of surviving ecosystem imbalance and reseeding surrounding reefs.

The Glowing Glowing Gone Campaign

A campaign designed to gain public support for the protection of coral reefs and thus influence decision-making in 2021 and beyond.

Reading about these steps that have been taken, we wanted to make a difference in our own way. In collaboration with Glowing.org and Pantone® Color Institute, we have created a collection of exclusive and eco-friendly garments featuring images of these magnificent and highly endangered organisms. For each piece from the collection that is sold, we will be donating $5 to The Ocean Agency organization.

Who knows? You could be part of the first generation to save an entire ecosystem.

Shop the collection