Meet the artisans, discover their expertise, and share their passion.
Family Influence Meets Future Impact
Beauty equals power – especially when it's a subtle approach
to sustainable consumption like Winnipeg native
Bronwyn Seier's beautiful and ethereal collection.
We have seen the future, and if it's shaped by
Simons Fashion Design Student CAFA winner and London College of Fashion M.A. candidate
Bronwyn Seier, it will be sustainable, conscientious and beautifully cut.
Bronwyn, how did your love affair with fashion begin?
My love affair with fashion is slightly secondary to my love of making things. I was lucky to have my Oma teach me to sew from childhood. I'm also quite math-y when it comes to the ability to engineer structures, so I started making my own patterns from a place of zero knowledge, but lots of experimentation. I love making things, not only because it's my ultimate creative outlet, but also because it's given me a better appreciation for any crafted thing.
Who influenced you then, and who influences you now?
My first influencer, teacher, and mentor was my Oma. My mom is also an influence, and my favourite person to style. Beyond my immediate people, I'm influenced by designers like Molly Goddard, Kym Ellery, and Faustine Steinmetz. I'm also really inspired by artsy activists right now, like Lucy Orta and Ai Weiwei.
How would you describe your personal style?
I dress really simple. I'm a big fan of slow fashion,
and investing in things. The clothing I wear the most is stuff
I've made for myself over the years, but it's not as flashy
as what I'd put in my collections.
Tell us about your collection - what inspired your design direction?
My collection came from the idea that if people know how their clothing is made, they'll value it more. It's a subtle approach to sustainable consumption. And, I wanted to present this idea in a really beautiful way. I made sure my fabrics were fair trade or dead stock, and the embroidery thread is from a vintage sewing box. It's meant to depict, through embroidered words and imagery,
the beauty of craftsmanship and the labour of production.
Who do you design for?
I design for a polished version of myself. I want the women who wear my clothing to disregard trends and seek uniqueness and beauty in their clothing. I want to dress women who are unconventional, yet confident.
Fashion has changed with social media and the internet -
where do you think retail will head?
I'm not very zeitgeist-y so I don't think my predictions are solid. BUT, if I'm being optimistic, I'd say the future of retail is in the sharing economy. Clothing libraries and transparency are the business ideas I'm most interested in right now.
What is your favourite social platform and who is your favourite follow?
Instagram is my main social platform. I use it to keep up with friends and family since I live far from home. But it's also wonderful for fashion and creative inspiration. It's hard to pick a single favourite. I've recently discovered @zerowastememes, which I'm obsessed with, and I also love @popmyeyes and @petrafcollins.
What does being a Canadian designer mean to you?
Having lived outside of Canada, briefly in Melbourne, and now London, I’m keenly aware that being Canadian is a massive part of my identity. Although I currently live and create outside of the country, my frame of reference has been shaped by Winnipeg and Toronto. Beyond geography, I think there is a friendly, resilient nature that is innately Canadian, which I try and hold on to.
Imagine it's 5 years down the road...
where are you and what are you doing?
Geographically where I’ll be in 5 years is anyone’s guess. In terms of what I’m doing, I hope to shape some sort of unconventional career that combines fashion design with my other passions and professions of making art, writing, and graphic design. I will always work in the areas of environmental and ethical responsibility in fashion, as this is really core to what gives me motivation.
What do you think the role of a designer is with the rise of personal stylists?
Stylists have skills I don’t. When I put my graduate collection into the Ryerson show, the jewelry, shoes, hair and makeup execution were among the biggest stressors. The relationship between stylists and designers is very similar to that of interior designers and furniture designers: one is the creative force behind individual pieces, the other has to brilliantly tie it all together.
Proudest moment so far?
Getting into my MA Fashion Futures course at the London College of Fashion was a big moment. It was a pretty gruelling interview and the offer was unexpected. Another time, a role model of mine, eco-fashion warrior Safia Minney commissioned a garment from me. Both of these felt like big-picture moments. But having moved around the world a bit, other big moments come in the form of finding a place to live in a foreign city or giving a tourist the proper directions for the first time.
What can't you live without?
Coffee, Brussel sprouts, black high-waisted denim,
Adobe Illustrator, hummus, and my sister.
What does this award mean to you?
I’m beyond honoured. It's really exciting to have been recognized by the industry in Canada.
And as the collection was based around the impact of fashion, it feels like the Canadian fashion industry is saying yes to sustainability.
Since I've returned to uni for MA study, my thesis has been quite speculative and theoretical,
so I'm really looking forward to working with Simons to jump back into the realm of fashion design
and learn from the industry.
Congratulations once again, Bronwyn!
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Meet Nakuset, executive director of the Native Women's Shelter of Montreal
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Meet Samantha and Ashton, high school students
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Meet Lina, a painter
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Meet Chinh, a passionate
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Meet Daphné, a daycare owner
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Meet James, a postman for Canada Post
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Meet Laurie, a nurse, and Dominique, a library technician
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Meet Thierry and Jules, brothers and head chefs
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Meet Caeli, a diver on Team Canada
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Meet Charles, a volunteer involved in his community
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Meet Jade, a communications student and model
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Meet Célestin, soloist for the Grands Ballets Canadiens de Montréal
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Meet Ellie, a life coach
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Meet Léane and Philippe, high school teachers
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Let's Support Canadian Food Banks
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The Age of Vintage!
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An Interview with Marit Ilison
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Our In-Store Health Measures Guide
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Fashion by and for Women
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Facing Claude Cahun and Marcel Moore: The Identity Question from All Angles
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Shea Butter: An Indispensable Moisturizer
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How to Choose and Care for Your Shaving Brush for Traditional Shaving
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Holiday Gift Ideas for All the Men on Your List
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The Magic of Canada's Christmas Markets
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Eco-Friendly Wrapping Options for Going Green This Holiday
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Holiday Gift Ideas for All the Ladies on Your List
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Eco-Friendly Holiday Gift Guide
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The Holiday Decor Guide
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Cocktail Dress Trends For The Season's Soirees
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Why Is It Called “Black Friday?”
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Your Essentials for the Perfect Cozy Day Indoors
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Recreate Outfits from Your Favorite TV Shows
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Safety Razors Are for Women Too
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Jojoba Oil: A Tiny Hydrating Treasure
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3 Winter Sports to Discover in Style
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Men's Winter Coats and Jackets: Choose Your Ally
As beautiful as it may be, winter in Quebec isn't easy! Just like how fashion follows in the footsteps of runway trends, we have to adapt so many of our daily habits to the cold climate: Find the coat that will see you through your day-to-day by being perfectly suited to your style and what you need when it comes to warmth.Read Article
Behind the Pattern
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Aloe: A Plant with Many Virtues for Hydrated Skin
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5 Hiking Destinations Where You Can Wear the Trekking Trend
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How to Shave with a Safety Razor
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The New Traveller Collection: A Wardrobe Made For The Modern Traveller
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Marathon Season: What to wear on your runs?
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Polo Shirts for Men: Game Changers in Your Summer Wardrobe
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Beach Vacation: What to Wear to Top Destinations
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Mike Eckhaus & Zoe Latta talk about the clothes they wear with Anjia Aronowsky Cronberg
When you dedicate your life to making other people look good in clothes, what kind of clothes make you feel good about yourself? When you're surrounded by fashion all day, every day, do you get more or less self-conscious about your own clothing choices? What do designers wear, and why?Read Article
One Chance in a Million
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Men's Summer Clothing Essentials — 2019 Trends
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The Best Workout Clothes For Men
A guide for runners, golfers, gym buffs, and outdoor enthusiasts!Read Article
How to Choose the Right Sports Bra
Whether you're a runner, love practicing yoga, or are a CrossFit fan, one item that's a major must in your workout wardrobe is a sports bra.Read Article
Danica x Simons Maison: Together for an Eco-Friendly Collection
For many years, Simons and Danica, a Vancouver design company, have had a special relationship. Already actively involved in environmental issues, Danica was the perfect partner to develop a collection of eco-friendly decor items in collaboration with our Simons Maison buyers.Read Article
Vacation Outfits: Fashion Essentials for Your Next Trip
Whether you're going to the beach, the mountains, or to an urban destination, it's important that you bring the right clothes for your sunny escape.Read Article
The ABC's of Swimwear for Women
Choosing a bathing suit can be the most crucial step of planning your vacation...Read Article
Finding the Perfect Prom Dress
Big night almost here and you're not quite ready yet? Are you wondering what the hottest colors and fabrics for prom dresses will be, what length of dress you should wear, or which shoes and accessories you should pick out to add the finishing touch to your look? We can help!Read Article
Ambition, Amour & Joie de Vivre: An Interview with Jill Lecours Grimard
It's Wednesday morning and we have a meeting with Jill Lecours Grimard. April's sunshine keeps us warm as we head off towards the studio of the watercolour artist and founder of Amour & Joie de Vivre.Read Article
A Conversation with Catherine Simard
To celebrate our Creating an Echo collection, influencer and globe-trotter Catherine Simard became our i.FIV5 photography ambassadress for the second time in a row.Read Article
I.FIV5 x CPAWS | Exploring Lands of Hope
With our eco-friendly I.FIV5 collection called “Creating An Echo,” we hope to shine a light on the environmental issues that we at Simons care so deeply about.Read Article
Into the Blue: A Salute to Yves Klein
Klein felt canvases, sculptures, and even sponges covered in monochrome colours worked best to awaken our awareness of the infinite because, similar to being in a meditative trance, they could transport the viewer out of the present moment and into a metaphysical realm. According to Klein, monochromes liberated anything from its physical form and allowed the viewer to experience immateriality.Read Article
Jaipur Collection: Textiles Full of History
The Pink City, the royal city, the cradle of the gemstone trade, the crossroads for fabric artisans…Read Article
Celebrating Female Leaders for International Women's Day
At Simons, we experience the magic that happens when women work together and support each other, since our company is primarily made up of women. Today, more than ever, we are proud to promote women leaders.Read Article
What to Wear to a Wedding
The invitation has arrived! You're getting ready to attend a celebration of love that promises to be unforgettable. But what will you wear?Read Article
Behind the Scenes: A Visit to Maison Jean Longpré
Twice a year, our team in charge of artistic direction at Simons Maison sets out to select a house to act as a backdrop in our seasonal decor catalogue.Read Article
Ornaments & Origami
Assembling our window displays for the holidays is an early sign that the season for making merry is just around the corner.Read Article
A Stunning Table Setting
Are you familiar with the expression “eating with your eyes?” Whether it's a hearty meal or a more formal fête, taking your seat around a table that's beautifully set and divinely decorated can definitely influence your dining experience.Read Article
This fall, Simons is extremely proud to be teaming up with the Breast Cancer Foundation. The Foundation's spokesperson, Mitsou Gélinas, and four of its ambassadresses agreed to model for one of our photo shoots and to share with us what it is that gives them strength, courage, and hope.Read Article
VOLCOM X GEORGIA MAY JAGGER
Volcom recently made the journey over to London to meet their muse, international model Georgia May Jagger, and propose the idea of working together on their latest project: a brand new collection.Read Article
Dazzling and down-to-earth is how we would describe Canadian model Tiffany Meia. Featured in our latest Twik photo shoot, she's not only garnered tons of followers on Instagram, but also contracts with world-famous brands like Levi's, The North Face, Tiffany & Co., and Nike. We recently sat down with her to discuss her career, family, and goals.Read Article
The Summer Party That'll Be a Smash Hit!
The yard to stage left, the garden to stage right… Outside is where the season's most critically acclaimed celebration will be taking place. On with the show!Read Article
The National Portrait and a New Age for Art
The final phase of the nationwide 3DCanada project is finally being revealed! Admire the finished piece at the Ottawa Art Gallery from June 19 to August 19, 2018.Read Article
Hats off to Smithbilt
The legendary Calgary hatmaker keeps a time-honoured tradition alive and current.Read Article
Luis Barragán – Brilliance and Beauty
One of the things we love about fashion is the way it can instantly alter your mood.Read Article
The groom's clothing guide from Simons
Got engaged? Here are a few style tips for the next 3 big steps you need to plan for…Read Article
Thousands of people will be there. Listed on the line-up are dazzling performances, lots of music and fun, new friends, and that feeling of being part of an utterly unforgettable experience.Read Article
Put on Poetry with Designs from Lemaire and Tran
Season after season, Lemaire delivers unpretentious and pared-down collections, where luxury is found in the rich materials used and the structured, elegant cuts.Read Article
When it comes to caring about the environment, we've got a lot in common with Simon Nessman, the face of our Spring/Summer 18 Men's Designer Campaign.Read Article
The Colourful Creativity of Marni
Creative, avant-garde, adventurous, meticulous, and unique: Marni's sophisticated and surprising style has been charming fashion fans since the brand's very beginning.Read Article
Opening at Galeries de la Capitale
The first net-zero energy store in CanadaRead Article
It's hard not to get star struck sitting down with someone like Nova Orchid. Shining just as bright as her celestial namesake, this Montreal model shot to sartorial stardom by rocking the runway for some of fashion's foremost luminaries, like Chanel and Sonia Rykiel.Read Article
Meet the Models
It's not every day that two major models step into our studio, and even more rare that both call Canada home! We were excited to sit down with Elizabeth Davison and Steph Smith in order to learn a little bit more about these lovely ladies.Read Article
As the magic of the holidays envelops us – in every city and town across the country, there are Canadians gifting something very special to our communities.Read Article
The Warmth of Winter
If Canadian winters are long and harsh, they're also impressive, unique, and host to a number of magnificently rich moments. This is what inspires the proud Canadian coat brand, Quartz Co.Read Article
Winter in the Windows
It's beginning to look a lot like Christmas... This seasonal song is certainly ringing true at Simons as we recently installed our stunning window displays for the holidays. What's waiting for you as you pass in front of the glass? Snowy scenes presented in pale pinks and gorgeous light greens!Read Article
Simons Featured in Sharp Magazine
Sharp Magazine recently met with a few faces from our men's buying team at Simons. Discover a bit about these trend hunters who travel to cities around the world, looking for the best of the best in menswear.Read Article
Art and Sole
Saute-Mouton is the brainchild of a family of passionate, skilled artisans. It's 33 people who work tirelessly to make sleek and comfortable boots to face the biting cold of Canadian winters. And it is a company that is fundamentally proud to be Canadian.Read Article
Raising the Barre for Art & Culture: Ballet BC's Emily Molnar takes us into the future of ballet
When Emily Molnar took over as artistic director of Ballet BC, the Vancouver-based dance company was on the brink of bankruptcy – another cultural institution that had yet to find its footing in this new, fast-moving digital world.Read Article
Exclusive NV Unisex Collection at Simons
For the fall/winter 2017-2018 season, Simons produces its very first NV unisex collection.Read Article
From Sea to Sea
Close your eyes and imagine yourself on the magnificent St. Lawrence River or the majestic Pacific Ocean that runs along Canada's West Coast.Read Article
The power of simplicity
Vitaly is proof of the power of simplicity. This Toronto-based lifestyle brand creates high-quality clothing and accessories with an urban look and rebellious attitude. Its goal is to elevate the everyday with carefully placed details, while letting clean, structural lines do all the talking.Read Article
Decorating on a student budget
Scrolling through a myriad of gorgeous, inspiring home decors on Instagram or Pinterest, we often find ourselves dreaming of transforming our own home with the latest trends. One, tiny problem? The budget.Read Article
These Bags Are Made For Walking
True symbols of adventure, bags are our best companions on any journey, whether big or small. It's not surprising then that Jamie and Lyndon Cormack, two brothers passionate about travelling, chose them as their main product when they founded Herschel in 2009.Read Article
A Tailor-Made Legacy: Personal Vision - It Runs in the Family
Weaving a new vision: Xiaoyi Li, CAFA Simons Fashion Design Student Award, is the future of fashion for a conscious generation.Read Article
Simons: A Great Canadian Family
Their story is of an unconditional love for fashion, a tale that started in Quebec City in 1840 and that has continued ever since.Read Article
A thrilling new legacy: Simons and Chad Fike team up for the Stampede
Teams of glossy thoroughbreds pulling wagons at breathtaking speeds, dodging barrels as outriders gallop alongside in a complex waltz – It's a thrilling experience. The fascinating choreography of chuckwagon racing, which debuted as a sport during the 1932 Calgary Stampede, draws a huge crowd that often includes celebrity spectators such as Prince William and Kate, the Duke and Duchess of Cambridge.Read Article
Swimwear for adventurers at heart
It's always June somewhere… There's always somewhere in the world with good weather, bright sunshine, and warm, welcoming water. This mantra is an invitation to escape and a driving force behind June Swimwear. The brand's mission is to give women the desire to travel and surf, as well as the freedom to dream!Read Article
Bags for Today and Tomorrow
Molly Spittal's studio looks like it belongs to a sculptor: raw materials waiting to take shape, special tools for producing precise work, and large windows that cast light on even the tiniest detail. With her hands, she can make the perfect bag, an understated and functional piece that will last for years.Read Article
Celebrating fashion from here
The CAFA gala, an event run by some of the biggest names in fashion, recognizes outstanding achievement and emerging talent in the Canadian fashion industry.Read Article
La marée basse (low tide) and all its treasures
Travel to the heart of the Magdalen Islands with this collection of natural art that invites you to look at the riches of the sea in a whole new light...Read Article
Spring Blooms on LIBERTY FABRICS!
Discover Liberty London, the prestigious print house that's reinvented its unique floral art every season since 1875. Simons presents its own exclusive collections that feature the oh-so-British label in Contemporaine for women, in Le 31 for men, and in its Simons Maison department for the home.Read Article
Making products that make people happy!
Step into an imaginative world where unique decor accessories transform spaces into great places to live.Read Article
A collection that breathes joie de vivre
A Sunday afternoon spent by the water in a swimsuit and shades... Hard not to smile imagining this scenario! This feeling is what drives the creators behind the brand Everyday Sunday daily."Relax and enjoy" is their motto!Read Article
Knowledge Cotton Apparel: An eco-friendly collection!
A Scandinavian menswear company with highly responsible environmental practices.Read Article
Let's celebrate our ability to help one another!
to promote International Women's Day, Simons would like to show our support for three organizations that work to help women in need of a hand getting ahead and getting out of difficult situations.Read Article
Well-being with Adrianne Ho and Franky Cammarata
Adrianne Ho, originally from Toronto, and Franky Cammarata, a Los Angeles native, are two international models that have numerous magazine covers and prestigious collaborations to their credit.Read Article
Simons presents Jonak, exclusively in Canada at Simons
Spotlighting an experienced and well-recognized family business that designs superior quality women's shoes that are as chic and on-trend as they come.Read Article
Hopehanger, T-shirts made of 100% pure hope!
An exclusive new line of clothing created by two parents looking to help contribute to autism research.Read Article
Cloth & Clay to fabulous Nordic nations
This British company is making its grand entrance into the home fashion scene, offering an array of luxury duvet covers and cushions.Read Article
Discover the outdoor clothing brands that are taking action to promote sustainable development.Read Article
Swedish Stockings: an eco-friendly collection
The Swedish brand makes tights and nylon stockings from recycled threads.Read Article
Fogo the Beautiful
Our team spent a few days on Fogo Island for a photo shoot in a magical setting.Read Article
This is it! We're now located in our nation's capital. Today, Thursday, August 11, Simons' expansion across Canada continues with the opening of our thirteenth store in Ottawa!Read Article
Go sporty or retro for a chic back-to-school look!
Actress Vanessa Pilon, the bubbly young host of VRAK.TV, can count us here at Simons among her biggest fans.Read Article
Back to school at Djab with Jay Le Barbier and Martin Langelier
Whether you like it or not, back-to-school is just around the corner. This year, we've decided to come back with a bang! No corners have been cut and we've got everything from Instagram collaborators to thematic galleries and prizes to win.Read Article
Getting the most from your outdoor excursions
There is no better way to enjoy summer than by being out in the fresh air!Read Article
The OSQ and Simons
The Orchestre symphonique de Québec (OSQ) is performing Beethoven's Ninth Symphony: a seminal work in the history of music!Read Article
With summer just around the corner, the bluebellgray collection could not be making a better-timed debut. The brand's signature watercolour graphics will take you to a summery world of colour and artistry.Read Article
Mural by Melissa Del Pinto
Montreal-based painter Melissa Del Pinto has welcomed us into her studio to show us a world where birds are larger than life.Read Article