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Simons to Launch Innovate Mobile App

21 Sep 2017

All-in-one app combines multiple technologies to create unique, personalized shopping experience

Simons, the 177-year-old, family-owned fashion retailer from Quebec City, has announced the launch of the Simons app, a first-of-its-kind Canadian retail app with unique image recognition, personalization, navigation and ecommerce features that will enhance the in-store and online shopping experience. The Simons app is free and will be available September 21, 2017 on Apple (via App Store) and Android (via Google Play) phones by searching La Maison Simons.

“We are embracing new, advanced technologies to make the Simons app fully shoppable and offer our customers a unique way to connect with us,” said President Peter Simons. “Like our fashions and our stores, we want to offer our customers an app like they’ve never experienced before.”

Leading the innovative technology is ‘Starlook’, a proprietary image recognition and artificial intelligence system. Users take or upload a picture of a product they like and the app recommends similar Simons products.

“Now, whether our customers are in store or out in the world, they can snap a photo and find Simons fashions they want,” added Mr. Simons.

Other notable features integrated into the single, easy-to-use app include:

Personalization: Every time a user returns to the Home page, new products appear that match the user’s profile, which is set up when the app is initially installed and opened.

Wardrobe: The app displays previous purchases so customers can quickly refer to their personal Simons collection. 

Location: Products and services are easily located via interactive GPS directions and detailed store maps. A pedestrian icon guides shoppers to the destination.


Loyalty Members: Fully integrated with loyalty data, members of The Simons reward program can use the app to access their loyalty card to use at check out and see point accumulation.


Scanner: A scanning function allows customers to hover over product tags which immediately brings up the product’s detailed Simons mobile web page.


Shop: Quick access to the mobile site for easy online shopping and shopping cart check out.