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3DCanada – A 21st Century Portrait of Canadians

3 Jul 2015

Simons and Douglas Coupland embark on multi-year, crowdsourced art project 

Simons, renowned family-owned fashion retailer, and Douglas Coupland, celebrated Canadian novelist and artist, announce the launch of 3DCanada, a first of its kind, crowdsourced art initiative. Between 2015 and 2017, Coupland will visit seven cities across the country to scan Canadians at various Simons locations where participants will take home their own 3D printed busts. The project will culminate when Coupland unveils 3DCanada – a sculpture made of hundreds of 3D printed busts – at the future Yorkdale Simons store in 2019.

As a nod to the Quebec retailer’s expansion across Canada, 3DCanada will capture 3D files of a sampling of Canadians from Quebec to British Columbia. The project is another example of Simons’ commitment to arts and culture, demonstrated through their support of local artists and art institutions.

“3D printing is changing the way we create, build and design almost everything,” says CEO Peter Simons. “We invite Canadians to experience the technology and join us in capturing a moment in Simons’ history.”

In store events will take place on a weekend during store hours, where people will get the chance to meet Coupland and experience being scanned. Each 3D bust, printed on site, will be about 5cm tall and available for pick up the following week.

“3DCanada is a cross-country portrait of Canadians 150 years into nationhood,” says Coupland. “What do we look like now and where are we going with technology? 3DCanada will present a glimpse of what a group portrait can look like in the 21st century.”

Quebec City, QC – July 11, 2015
Montreal Centre-ville, Montreal, QC – July 18, 2015
West Edmonton Mall, Edmonton, AB – August 22, 2015
Park Royal, Vancouver, BC – November 14-15, 2015
Square One, Mississauga, ON – April 29, 2016
Rideau Centre, Ottawa, ON – Fall 2016
The Core, Calgary, AB – Spring 2017