Over 100 styles have been added
to our summer selection!
An exclusive collaboration with graphic artist Thibaut Désiront
Narrative scenes from the skateboarding counterculture, pictographic characters, and exploring themes like pushing one's own limits.
Wearable Works of Art
Pick up a modern pattern by Quebec artist Catherine Lavoie on a fresh, lightweight fabric.
A healthy dose of playful prints and colours on your boxers. What do you say?
Mixed stripe T-shirt
Stretch weave cargo short
Mini pattern slub jersey T-shirt
Trimmed open cardigan
Ocean flora shirt
Broken-in corduroy pull-on short
King Biggie T-shirt
Varsity thin hoodie
Geo mosaic shirt
Marzotto end-on-end jacket
Stockholm fit - Slim
Dotted stripe shirt
Marzotto end-on-end pant
Stockholm fit - Slim
Broaden your horizons this sunny season with handsome pastel hues.
Dive into the blue lagoons and inspiring ocean landscapes featured on our recycled-fibre swimsuits.
Our Top Categories
The hoodie: here in a soft, bouclé jersey knit with a velvety feel.
The faded tie-dye T-shirt: for taking summer head on.
The striped pastel Oxford shirt: for a refreshing take on fashion.
Organic cotton Bermudas: now featuring a removable braided belt.
Minimalist, super sturdy sandals: they're here to stay!
Light, pure-white chinos: designed to help you handle the sunny season.
Our Unique Zones
A menswear guide full of practical solutions perfectly adapted to today's new reality.
The Oxford Shirt
This timeless classic is looking fresher than ever, cut in a piqué weave made of soft, sturdy, and first-rate SUPIMA® cotton.
revitalizing formula that
was designed specially
for beards will bring you back
to basics with its woodsy notes.
Pale shades with a sun-bleached look to them are standing out proudly on all your summer tees.
Refreshing patterns, wow-worthy collections, smart fabrics, and the brand's world-famous 3D BallPark Pouch™ internal support.
Time's flying by...
Don't wait to get your hands on your luxury favourites!
BOSS x Russell Athletic
Two huge names have teamed up to create a capsule collection that boldly redefines athletic wear. The dressy expertise of BOSS and the sporty know-how of the American brand Russell Athletic are perfectly transposed on these casual, retro-coloured musts.
New collection exclusively
in Canada at Le 31
The Tune Squad is back
and ready to hit the court.
The world-famous jean, made for American workers in 1873, has undergone huge changes through the generations, making it an everyday essential thanks to its functional and innovative designs.