We've picked out everything you'll need to look your best at every holiday bash.
We have everything to care for the only accessory you need this winter—your beard! Take care of it and it will take care of you, too!
50+ Gift Ideas
Know an unruly beard that could use some TLC? Spoil the great guy it belongs to with our spectacular selection of gifts.
The Bearded Guy's Ally
It's been this American brand's mission to revolutionize the world of beards, one prejudice at a time, since 2012.
Our Top Categories
Our Best Sellers
AS-D2 stainless steel safety razor
Hair and beard shampoo bar
Model No. 1 steel hair comb
R1 Rookie butterfly head safety razor
Tree Ranger hair and beard styling balm
Fantastic face wash
Pacific captain's box set
1 Scent, 2 Scent, 3 Scent, 4...
Modern fragrances made with exceptional ingredients by this special Parisian perfume house.
Because it's as easy on your skin as it is on the planet (and your bank account).
Why Is Traditional Shaving Better?
The New Names On The Block
Our Latest Arrivals
Pacific Cannabis fragrance
801 eau de parfum
Sea spray, cedar, grapefruit
Bourbon cedar all-in-one body wash
Bourbon cedar conditioning shaving cream
601 eau de parfum
Vetiver, cedar, bergamot
Forest Fix natural deodorant
Bourbon vanilla organic lip balm
003 eau de parfum
Yuzu, violet leaves, vetiver
A Newcomer from Nashville
Olivina Men inspires us with its natural and quality care routine that answers to the many needs of the modern man.
Finds Under $25
Great grooming products at such a great price? That's right!
To discover on our blog
Safety Razors Are for Women Too
Ladies, you’re used to buying Rituels products for the men in your life, but now, we need to talk about… you.
Jojoba Oil: A Tiny Hydrating Treasure
You’ve most likely used a product that contains jojoba oil without even knowing it.
Aloe: A Plant with Many Virtues
Known by those who have a green thumb, aloe is a plant with multiple benefits that few really know about.
How to Shave with a Safety Razor
Are you new to traditional shaving or are you curious but hesitant because shaving with a safety razor seems difficult? Don’t worry: it’s fast, enjoyable and easy!